开门红！元旦假期，杨浦消费市场热力值拉满

Core Insights - The Yangpu consumption market experienced a vibrant New Year holiday, with over 30 activities launched under the theme "Digital Commerce New Trend: Play in Yangpu," effectively stimulating consumer potential and achieving a strong start to the new year [1] Group 1: Consumption Data - The Wujiaochang business district recorded a total consumption of 130 million yuan from January 1 to 2, 2026, representing a year-on-year increase of 27.7% [3] - The foot traffic reached 896,600 visitors, marking a 52.3% increase compared to the previous year, indicating growth in both sales and customer visits [3] Group 2: Promotional Activities - Yangpu issued over 10 million yuan in "Play in Yangpu" New Year consumption vouchers, effectively stimulating consumer enthusiasm with a leverage ratio of 1:8 [5] - Major commercial entities in Yangpu launched themed promotional activities, resulting in significant sales and foot traffic increases, such as Suning's AI Smart Home Exhibition attracting a 11.11% increase in foot traffic [5] Group 3: Digital and Innovative Engagement - Yangpu emphasized a "young," "digital," and "immersive" consumption experience, enhancing online and offline integration to activate regional consumption vitality [7] - Online events like Meituan's "Flash Purchase Double Festival" and JD's "Shanghai Self-Pickup Festival" were organized to tap into local consumption potential [7] Group 4: Experiential Activities - The Wujiaochang business district collaborated with Douyin to create engaging events like the "Heartfelt Street" and a countdown party, attracting a large number of young consumers [10] - The "Capybara City Amusement Park" and themed pop-up events in commercial spaces contributed to a 22.26% increase in sales and a 67.42% increase in foot traffic [12] Group 5: Night Economy and Thematic Events - Various commercial districts launched unique activities to enhance the festive atmosphere, directly boosting consumption, with the Wujiaochang Wanda Plaza and other key commercial entities extending their operating hours to midnight [14] - Events like the "Sleepless Street" at Wanda Plaza achieved a 13.41% increase in sales and a 27.56% increase in foot traffic [14]