3天3.41亿元,一家商场登顶上海热门榜首!元旦你在闵行“购”了吗?
Sou Hu Cai Jing·2026-01-04 13:19

Core Insights - The consumption market in Minhang District showed strong vitality during the New Year holiday, with total consumption reaching 341 million yuan and a foot traffic of 4.13 million people over the three-day period [1][9] Group 1: Performance Metrics - On New Year's Day, sales reached 146 million yuan, a year-on-year increase of 20.1%, with foot traffic of 1.65 million, up 15.03%, and an average spending of 88.43 yuan, increasing by 4.4% [3] - Even excluding the newly opened Front Bay MEGA Impression City, sales, foot traffic, and average spending still showed year-on-year growth of 3.89%, 4.4%, and 0.47% respectively [3] Group 2: New Openings - The newly opened Front Bay MEGA Impression City attracted over 140,000 visitors daily and topped the popular shopping mall rankings in Shanghai during the holiday, outperforming well-known commercial entities [5] - Other commercial entities in the Hongqiao area, such as Hongqiao New World and Longfor Hongqiao Tiandi, also experienced growth in both foot traffic and sales, indicating strong market absorption for quality commercial offerings [5] Group 3: Thematic Activities - Various commercial entities organized diverse and family-friendly thematic activities, enhancing consumer engagement and participation [7] - Notable events included the collaboration between Front Bay MEGA Impression City and Disney for a themed exhibition, as well as various interactive experiences at other malls, which significantly boosted consumer interest [7] Group 4: Consumption Trends - Jewelry consumption surged by 135.1%, driven by trendy offerings appealing to younger consumers, while restaurant sales grew by 27.4%, showcasing a trend towards diversified consumption [9] - The cinema sector also saw a significant boost, with sales increasing by 29.3% due to the popularity of films like "Zootopia 2," contributing to the overall festive consumption [9]