Group 1: Transportation Trends - The total inter-regional mobility from January 1 to January 3 reached 595 million person-times, with an average of 198 million person-times per day, reflecting a year-on-year increase of 19.62% compared to the same period in 2025 [1] - Railway passenger volume was 48.087 million person-times, averaging 16.029 million per day, showing a significant year-on-year growth of 52.66% compared to 2025 [1] - Road mobility accounted for 539 million person-times, averaging 180 million per day, with a year-on-year increase of 15.7% compared to 2025 [1] - Waterway passenger volume was 2.248 million person-times, averaging 749,300 per day, with a year-on-year increase of 32.9% compared to 2025 [2] - Civil aviation passenger volume reached 5.876 million person-times, averaging 1.959 million per day, reflecting a year-on-year growth of 10.4% compared to 2025 [3] Group 2: Tourism and Consumption - During the New Year holiday, domestic travel reached 142 million person-times, with total spending amounting to 84.789 billion yuan, indicating a vibrant tourism market [5] - The winter tourism offerings were diverse, with popular activities including ice and snow tourism, warm escape trips, and New Year celebrations, leading to increased local travel and short-distance tourism [5][7] - Various New Year activities were organized, enhancing public engagement through events like concerts and drone shows, while winter sports gained popularity across different regions [7] - The tourism sector introduced consumer incentives such as vouchers and ticket discounts, while ensuring safety and order through measures like dynamic crowd control in popular areas [10] - New consumption trends emerged during the holiday, with a focus on "experience" and "ceremony," leading to increased interest in theme parks and cultural events [14]
透过“火热”数据看元旦假期文旅市场成绩单 新场景、新玩法“掀”消费热潮
Yang Shi Wang·2026-01-04 13:29