元旦文旅消费地图：苏粤豫等6地“揽客”超千万

Core Insights - The New Year holiday period from January 1 to January 3, 2026, saw a significant surge in consumer activity, with an estimated 590 million people traveling across regions, marking a 19.5% year-on-year increase [1][2] - Domestic tourism during this period reached 142 million trips, with total spending amounting to 84.789 billion yuan [1][2] - The overall tourism market is showing new trends, including a shift towards emotional value and upgraded quality demands in consumer preferences [2][8] Group 1: Visitor Statistics - Jiangsu, Guangdong, and Henan provinces led in tourist numbers, receiving 19.4318 million, 17.875 million, and 17.437 million visitors respectively [4][5] - Six provinces, including Zhejiang, Hunan, and Fujian, surpassed 10 million visitors during the holiday [4] - In Guangdong, the city of Guangzhou received 3.35 million visitors, while Shenzhen followed closely with 3.086 million [5][6] Group 2: Revenue Generation - Zhejiang, Hunan, Shanghai, and Beijing were the top provinces in terms of tourism revenue, each exceeding 10 billion yuan, with revenues of 19.170 billion, 15.480 billion, 12.271 billion, and 10.970 billion yuan respectively [2][9] - Guangdong and Jiangsu also approached the 10 billion yuan mark, generating 9.980 billion and 9.610 billion yuan respectively [9][10] Group 3: Consumer Trends - The tourism market is experiencing a shift from traditional sightseeing to immersive experiences, including micro-vacations, wellness tourism, and cultural heritage experiences [2][8] - Younger travelers are increasingly favoring destinations that offer unique cultural experiences, with a notable rise in demand for themed parks and local attractions [10][12] - The average spending per visitor in Guangdong during the holiday was 558.3 yuan, reflecting a 3.7% year-on-year increase [11] Group 4: Future Outlook - The consumer market is expected to continue its recovery, with various initiatives planned for 2026, including the introduction of new retail and entertainment experiences [13] - The integration of cultural, commercial, and tourism strategies is anticipated to enhance the quality of consumer experiences in the coming year [13]