不再“狂撒代金券”之后 西贝的生意怎么样了？

Core Insights - The article discusses the transformation of Xibei, a restaurant chain, following a public relations crisis that began in September 2025, leading to a significant shift in its operational and pricing strategies [1][3][4]. Group 1: Company Response to Crisis - Xibei experienced a drastic decline in daily revenue, with losses reaching 200,000 to 300,000 yuan per day during the crisis, prompting a halt in expansion and a focus on core operational issues [3][4]. - The company initiated a comprehensive reform over 113 days, addressing menu preparation, pricing, service transparency, and employee welfare, marking a systemic restructuring rather than a mere emergency response [4][5]. - Xibei implemented a significant price reduction of nearly 20% on over 30 menu items, lowering the average customer spending from 92 yuan to 75 yuan, which helped improve customer traffic by approximately 5% compared to the previous year [6][8]. Group 2: Operational Changes - The restaurant chain shifted its food preparation process to enhance freshness, with key dishes being made on-site rather than pre-prepared, including the transition of lamb skewers to be freshly cut and grilled [5][6]. - Xibei introduced a dual transparency mechanism with "open kitchens" and live streaming of kitchen operations, ensuring that customers can see food preparation processes, thereby enhancing trust [7][9]. Group 3: Industry Impact - The crisis catalyzed the development of national standards for pre-prepared foods, addressing long-standing issues of information asymmetry in the industry [3][9]. - The incident led to a broader industry consensus on the importance of transparency, with practices like kitchen live streaming becoming standard among chain restaurants [9][10]. - The public's perception of pre-prepared foods shifted from fear to a more rational understanding, emphasizing the need for clear labeling and transparency in food sourcing and preparation [9][10].