1499元飞天茅台上线即空，i茅台App冲上苹果购物榜第一，10万用户已下单

Core Viewpoint - The launch of the 2026 53% vol 500ml Flying Moutai at a price of 1499 yuan per bottle on the iMoutai platform has generated significant consumer interest, leading to rapid sellouts and raising questions about its impact on traditional sales channels and pricing strategies in the market [1][10]. Group 1: Sales and Consumer Behavior - The 2026 Flying Moutai was made available on January 1, 2024, and quickly sold out, indicating high demand and consumer excitement [1]. - Over 10,000 users successfully purchased products through the iMoutai app within three days of launch, highlighting the platform's popularity [5]. - A promotional plan by Chengdu Chuantang allowed loyal customers to pre-order the 2026 Flying Moutai at the launch price, with 1000 boxes selling out in just over two hours [2][12]. Group 2: Pricing and Market Dynamics - The market price for the 2025 Flying Moutai (loose) is currently between 1570 yuan and 1680 yuan per bottle, with prices in Shanghai nearing 2000 yuan [12]. - The introduction of the 1499 yuan price point for the 2026 Flying Moutai may pressure traditional distributors to adjust their pricing strategies, as many currently sell at higher prices [10][13]. - There is uncertainty regarding the future pricing of the 2026 Flying Moutai, with some distributors suggesting it will likely be priced above 1499 yuan due to current market conditions [10][12]. Group 3: Impact on Traditional Channels - The launch of the iMoutai platform is expected to disrupt traditional sales channels, as some distributors previously had higher purchase prices than the new official price [13]. - The ongoing demand for Moutai products suggests that traditional sales will continue to be strong, despite the challenges posed by the new online sales model [9][10]. - The market is also observing potential impacts on competitors like Wuliangye and Luzhou Laojiao, as the pricing dynamics shift with the introduction of the official online sales channel [13].