Group 1 - The overall cultural and tourism market in China remained stable and orderly during the New Year holiday, with a total of 142 million domestic trips and total spending of 84.789 billion yuan [1] - Various New Year activities were characterized by distinct features, with safety management being reinforced and diverse cultural tourism events such as concerts and drone shows attracting widespread participation [3] - The supply of cultural and tourism products was rich, with increased willingness among residents to travel, boosting market activity at the end of the year [4] Group 2 - Service quality and efficiency were enhanced through initiatives such as cultural tourism consumption vouchers and scenic area joint tickets, ensuring safety and order in popular tourist spots [6] - Popular winter tourism activities included ice and snow tourism, with significant interest in short-distance travel and local leisure activities, particularly in urban clusters and surrounding rural areas [4][6] - The night-time cultural and tourism consumption areas saw a total of 42.7182 million visitors, indicating a strong trend towards local and nearby tourism [4]
元旦假期文旅活动丰富多彩 居民出游意愿增强
Sou Hu Cai Jing·2026-01-04 14:53