【西街观察】“AI魔改” 必须改

Core Viewpoint - The rise of "AI magic modifications" in classic film and television works has led to significant public concern, prompting the National Radio and Television Administration to initiate a month-long special governance starting January 1, 2026, to address the issue [1][2]. Group 1: Governance and Regulation - The special governance aims to target harmful videos that modify classic works, particularly focusing on the Four Great Classical Novels, historical themes, revolutionary themes, and heroic figures [1]. - The governance is not a blanket rejection of AI technology in film creation but seeks to establish clear boundaries and standards for its application [2][3]. Group 2: Impact on Original Works - "AI magic modifications" disrupt both original works and the artistic value of film, leading to irreversible damage to the creative ecosystem [2]. - The proliferation of "AI magic modifications" is driven by a lucrative business model, with numerous tutorials available on e-commerce platforms, making it easy for individuals to create modified content [1]. Group 3: Legal and Ethical Considerations - The emergence of AI-generated content raises new demands for defining standards, clarifying rights, and setting boundaries within existing judicial, regulatory, and commercial frameworks [3]. - The management of AI-generated content and addressing content infringement are critical issues for maintaining a balanced content ecosystem on platforms [3][4]. Group 4: Future Directions - There is a need for clearer guidelines regarding complex audio-visual content and extensive adaptations, with platforms playing a crucial role in governance [4]. - Continuous and effective governance measures are necessary following the special governance period to ensure compliance with legal boundaries in the coexistence of AI and content creation [4].