黄金又跌价了，26年1月3日金条降价，国内黄金、金条新价格

Price Trends - Domestic gold price dropped to 977.7 yuan per gram on January 3, 2026, a decline of over 100 yuan compared to previous days [1] - The selling price for gold is now around 967 yuan per gram, reflecting a significant decrease in market demand [1] - Major brands like Chow Tai Fook and Lao Feng Xiang maintain gold prices above 1350 yuan per gram, but customer traffic has decreased by half [1] Retail Pricing - Various jewelry stores set their gold prices as follows: - Chow Tai Fook and Lao Feng Xiang at 1357 yuan per gram for gold and 823 yuan per gram for platinum [1] - Chenghuang Jewelry at 1355 yuan per gram for gold and 810 yuan per gram for platinum [1] - Xingguangda Jewelry and Jinlan Jewelry both at 1365 yuan per gram for gold and 820 yuan per gram for platinum [1] - Gold bars from JinYinJie Investment priced at 1338 yuan per gram [1] Bank Gold Products - China Construction Bank's "Long Ding Gold Bar" priced at 993.01 yuan per gram [2] - Industrial and Commercial Bank's "Ruyi Gold Bar" priced at 992.36 yuan per gram [2] - Agricultural Bank's "Chuan Shi Zhi Bao Gold Bar" priced at 1010.55 yuan per gram [3] - Ping An Bank's "Harmonious Ping An Gold Bar" priced at 997.5 yuan per gram [4] - Shanghai Pudong Development Bank's "Investment Gold Bar" priced at 1043.5 yuan per gram [5] Market Behavior - The gold market has seen a shift with increased online purchases and DIY gold crafting, as younger consumers prefer to create custom pieces rather than buy from traditional stores [5][7] - The wholesale price in Shui Bei is currently 1136 yuan per gram, significantly lower than retail prices [7] - Many young consumers are opting for DIY gold crafting, utilizing affordable tools and materials, leading to a decline in sales at traditional jewelry stores [7]