Group 1 - Shanghai's consumer market showed strong performance during the New Year holiday, with average daily consumption amounting to 12.2 billion yuan, a year-on-year increase of 2.5% compared to last year [1] - Offline daily consumption was 6.49 billion yuan, remaining stable compared to last year, while online daily consumption reached 5.71 billion yuan, growing by 5.5% [1] - The average daily foot traffic in 35 key commercial districts was 6.399 million, reflecting a year-on-year increase of 5.4% [1] Group 2 - Visitors from the Yangtze River Delta region contributed significantly to the consumption, with Jiangsu accounting for 21.3% of the total visitor consumption and Zhejiang following with 8.9% [1] - There was a notable increase in inbound consumption, with the number of tax refund applications rising by 253% and the corresponding sales amount increasing by 132.6% [1] - Shanghai welcomed 6.8203 million tourists during the New Year holiday [1] Group 3 - Various districts issued consumption vouchers, enhancing market activity; Huangpu district's vouchers led to nearly 10 million yuan in redemptions, stimulating approximately 8 times that amount in sales [1] - Xuhui district's sales increased by 4.4% and foot traffic by 6.7% due to a lottery event, while Yangpu district's consumption vouchers also generated significant consumer interest [1] Group 4 - Major commercial areas innovated consumer experiences with events and promotions, such as the "Nanjing Road Welcomes the New Year" campaign, which included significant coupon distributions [2] - New World Center saw a 14.6% increase in sales on New Year's Eve, driven by multiple coupon offers [2] - The "2026 Shanghai New Year First Tour" event created immersive experiences, contributing to a 460% increase in consumption around the National Exhibition Center [2] Group 5 - The New Year consumption trend is expected to continue, with over 100 million yuan allocated for retail and dining vouchers in 12 key commercial districts [2] - Upcoming Spring Festival activities will include invoice lottery promotions focused on retail and dining sectors [2] Group 6 - The Shanghai Municipal Bureau of Culture and Tourism launched over 130 themed cultural and tourism activities for the New Year, aiming to enhance holiday experiences for residents and visitors [3] - Data from multiple travel platforms indicates that Shanghai is part of a leading group of cities for domestic tourism during the New Year holiday [3]
上海元旦假期消费“成绩单”亮眼 日均消费122亿元 入境消费强劲增长 超682万游客畅游上海