元旦假期多地游客数、消费额大幅增长 国内旅游市场迎来强劲开局

Core Insights - The domestic tourism market in China has shown a strong start for the year, with significant increases in visitor numbers and spending during the New Year holiday period [1][2] Group 1: Domestic Tourism Performance - Online travel platforms reported that domestic scenic spot ticket bookings increased by over 400% year-on-year, while inbound travel-related bookings also saw a substantial rise, with experiential products for inbound tourism growing by over 3000% [1] - Shanghai welcomed over 6.82 million visitors during the New Year holiday, generating a total tourism consumption of 12.271 billion yuan [1] - Guangdong province received 17.875 million visitors, with an average daily increase of 34.8%, and achieved a tourism revenue of 9.98 billion yuan, reflecting a daily increase of 39.8% [2] - Jiangsu province's major scenic spots and cultural venues received over 19.43 million visitors, generating approximately 9.61 billion yuan in tourism consumption, with daily growth rates exceeding 15% [2] Group 2: Regional Highlights - Shanghai launched over 130 New Year-themed cultural and tourism activities, offering more than 120 travel products that integrate scenic spots, hotels, and rural homestays [1] - In Guangdong, 4A-level and above scenic spots attracted 5.561 million visitors, with a daily growth rate of 15.3% [2] - Jiangsu experienced a significant increase in cross-city and external visitors, with a daily year-on-year growth of 42.15%, contributing nearly 6.9 billion yuan to inter-regional tourism consumption [2]