元旦假期出行活力足 运输新场景成为假期经济新动力

Core Insights - The travel market experienced significant growth during the New Year holiday, with a total of 595 million cross-regional trips made from January 1 to January 3, 2026, representing a 19.62% increase compared to the same period last year [1] Group 1: Transportation Statistics - Railway passenger volume reached 48.09 million during the New Year holiday, with a daily average of 16.03 million, marking a year-on-year increase of 52.66% [2] - Self-driving remains the dominant mode of travel, with non-commercial small passenger vehicles accounting for 442 million trips, averaging 147 million trips per day, a 14.6% increase year-on-year [2] - Waterway passenger volume was 2.25 million, with a daily average of 749,300, reflecting a 32.9% year-on-year growth [2] - Civil aviation passenger volume reached 5.88 million, averaging 1.96 million per day, up 10.4% year-on-year [2] Group 2: Travel Trends and Innovations - The launch of the "China Snow Capital: My Altay" ice-themed train service aims to enhance the ice and snow tourism experience, reducing travel time by up to 4 hours [3] - The rental car market saw a surge, with Didi's rental bookings increasing by 243% during the holiday, with about half of users planning 2 to 4-day self-driving trips [2][5] - The development of autonomous driving technology is enhancing the self-driving experience, with L4 autonomous vehicles being piloted in Hainan, providing a unique travel experience [6] Group 3: Future Outlook - The integration of travel and tourism is expected to create new consumption scenarios, with the number of tourist trains increasing by 33.6% in 2025 [3] - The cruise and yacht sectors are anticipated to become significant growth points in transportation consumption [4]