非遗出海，他们这样做

Group 1: Cultural Heritage and Innovation - The integration of digital technology into traditional cultural heritage is enabling Chinese intangible cultural heritage (ICH) to reach a global audience, with various stakeholders working together to promote creative transformation and innovative development [1][3] - Zhang Hanmin, a national-level representative inheritor of the Bai ethnic tie-dye technique, has successfully brought this traditional craft to international markets, emphasizing the importance of innovation and cultural confidence in product development [3][4][6] Group 2: Bai Tie-Dye Technique - Zhang Hanmin has developed over 50 plant dye color cards and more than 40 innovative tie-dye techniques, breaking the traditional color limitations and gaining international acclaim [4][6] - The Bai tie-dye products have expanded from traditional home goods to scarves and cultural creative products, collaborating with international brands to appeal to younger consumers [6][7] Group 3: Dehua Porcelain Industry - Dehua porcelain, recognized as a national intangible cultural heritage, has seen a 50% increase in ceramic flower pot exports in 2025, with the company exporting to over 50 countries and regions [8][9] - The Dehua ceramic industry is undergoing a transformation from traditional OEM to self-owned brands and high-end customization, with a focus on cultural output [10][12] Group 4: International Expansion and Brand Development - Dehua County has actively organized enterprises to participate in international exhibitions, leading to an annual export growth rate of over 10% [10] - The company has registered over 100 patents and trademarks to establish an international brand for its porcelain products, aiming for a deeper cultural exchange and recognition [10][12] Group 5: Cultural Events and Global Outreach - The Yuyuan Lantern Festival, a significant cultural event, has expanded its influence internationally, attracting around 400,000 visitors annually and showcasing Chinese intangible cultural heritage [12][13] - The festival has successfully held events in Paris and Thailand, enhancing cultural exchange and friendship through immersive experiences [14][15]