Group 1 - The core viewpoint of the articles highlights the rapid growth of the pet economy, which has transitioned from a niche market to a significant driver of consumer spending, with pet-related products and services becoming essential in various sectors such as home cleaning, health, and entertainment [1][4][8] - Pet consumption is increasingly characterized by "humanization of pet needs" and "petification of human products," leading to innovative products like pet-specific vacuum cleaners and smart pet devices, which are becoming popular among urban pet owners [3][5] - The demand for pet health products is surging, with prescription pet food sales expected to grow by 290% by 2025, and other health-related products also showing significant growth, indicating a shift towards more health-conscious pet ownership [5][6] Group 2 - The pet economy is reshaping household consumption patterns, with pet-related spending becoming a key variable in driving traditional consumer goods growth, as evidenced by government initiatives targeting the pet market [4][6] - The trend of "pet as family member" is leading to increased spending on high-value items such as pet pharmaceuticals and health supplements, with average monthly spending on pet nutrition reaching 85 yuan, a 30% increase year-on-year [6][7] - There is a notable regional variation in pet consumption, with urban areas like Beijing showing higher average spending and a preference for premium pet products, reflecting a nationwide trend towards more refined and functional pet care [7][8]
“宠物+”融合发展,撬动万亿消费市场