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Core Insights - The article discusses the challenges faced by Sam's Club in China, particularly regarding product differentiation and competition from local players like Xiaoxiang Supermarket [4][10][20] - It highlights the significant growth of Sam's Club, with membership surpassing 10 million and annual sales exceeding 140 billion yuan, but questions the value of its membership fees in light of increasing product similarities with competitors [4][6][20] Group 1: Membership and Sales Growth - Sam's Club achieved a milestone in 2025 with membership exceeding 10 million, contributing over 140 billion yuan in annual sales, averaging 13,000 yuan per member [4][6] - The club's membership growth and sales performance indicate a strong market presence, with a 70% renewal rate among core members [6][8] Group 2: Product Differentiation Challenges - Consumers have noted that products available at Xiaoxiang Supermarket are identical to those at Sam's Club, raising concerns about the uniqueness of Sam's offerings [1][10] - The emergence of familiar brands on Sam's shelves has led to dissatisfaction among members who expect exclusive, high-quality products [9][10] Group 3: Supply Chain and Competitive Landscape - Sam's Club's supply chain, once a competitive advantage, is being challenged by competitors who can source similar products from the same suppliers [14][19] - The article suggests that suppliers are diversifying their distribution channels, making it difficult for Sam's Club to maintain exclusivity [14][19] Group 4: Future Strategies for Sam's Club - To maintain its competitive edge, Sam's Club must enhance its private label offerings and ensure deeper product differentiation through exclusive development [21][22] - The company needs to redefine the value of its membership by providing a comprehensive service experience beyond just price advantages [22][23]