专访雷鸟创新CEO李宏伟：电信巨头押注下一代“手机”

Core Insights - The article discusses the rapid growth and investment in the smart glasses sector, particularly in the context of AI and AR technologies, with a focus on the company Thunderbird Innovation [2][3][11] - It highlights the competitive landscape, emphasizing that while many players are entering the market, only a few will succeed in achieving sustainable sales and user retention [2][3][11] Investment and Market Dynamics - Thunderbird Innovation has secured a new round of financing, significantly oversubscribed, indicating strong investor interest in the smart glasses market [2][3][23] - The company holds a 24% global market share in AR smart glasses as of Q3 2025, maintaining its position as the market leader for two consecutive quarters [3][17] - The investment from major Chinese telecom operators marks a strategic shift, as they view smart glasses as the "next generation of mobile phones" [3][19] Product Development and Strategy - Thunderbird plans to showcase its first eSIM AR glasses at CES 2026, which will feature dual full-color displays and an integrated eSIM module [4][19] - The company aims to develop "killer applications" for its smart glasses, focusing on enhancing user experience and functionality through AI integration [10][30][36] - The CEO believes that 2026 will be the true breakthrough year for smart glasses, with products finally meeting user experience standards [6][12] Competitive Landscape and Future Outlook - The smart glasses industry is expected to evolve through three phases, with the first phase focusing on identifying who can create the next "iPhone" of smart glasses [15][17] - The article suggests that the current excitement in the industry does not equate to maturity, as many products still lack the necessary user experience [6][14] - Thunderbird's strategy includes a strong emphasis on global expansion, with expectations that overseas revenue will exceed 50% by 2026 [3][26] Technological Advancements - The company is investing heavily in R&D to enhance optical display technology, AI capabilities, and overall product performance [7][30][22] - Future products will focus on achieving low power consumption and high performance to ensure all-day wearability [30][32] - The integration of AI into smart glasses is seen as a critical area for development, with the goal of creating transformative applications that leverage AI's capabilities [31][36]