银河证券:元旦客流引领复苏 关注消费各细分赛道中有阿尔法的公司
Zhi Tong Cai Jing·2026-01-05 00:45

Group 1 - The core viewpoint of the report emphasizes the recovery of service consumption driven by the resurgence of travel during the New Year holiday, which has become the main force for domestic demand recovery [1] - The report highlights the optimistic outlook for the development of overseas business in the consumer sector by 2026, alongside a focus on high-dividend quality companies during market style shifts [1] - The report notes that the 2026 policy direction will significantly boost consumption, with a particular emphasis on experiential service consumption as a key growth area [1] Group 2 - During the New Year holiday, transportation data indicates a total of 590 million people traveled across regions, with an average of 198 million daily, marking a 19.5% year-on-year increase [1] - Railway passenger volume is expected to reach 48.22 million, a 53.1% increase year-on-year, while road travel is projected at 540 million, up 15.5% [1] - The report mentions that inbound tourism is continuing to grow, with ticket bookings for inbound travel during the New Year holiday increasing by 110% year-on-year [2] Group 3 - The first batch of national subsidies for 2026 has been issued, with 62.5 billion yuan allocated to support the replacement of consumer goods, benefiting categories such as air conditioners and refrigerators [3] - Midea has initiated a price increase for air conditioners, implementing a tiered pricing strategy with a 2% increase on January 3 and an additional 4% on January 5 [3] - The report indicates that Midea's price increase is a response to rising copper costs and aims to improve the competitive landscape in the air conditioning industry [3] Group 4 - CES 2026 is set to take place from January 6 to 9, 2026, in Las Vegas, showcasing Chinese technology consumer products transitioning from innovative to mainstream [4] - The focus will be on smart home devices, electric vehicles, and various consumer electronics, with particular attention to stair-climbing vacuum cleaners for the European and American markets [4]