“投资21万，一天卖不到300元”，第一批糖水铺开始关店？

Core Insights - The sugar water market is experiencing a stark contrast, with major brands expanding rapidly while many single-store operators struggle to survive [1][3][5] Market Overview - Major brands like Gu Ming, Cha Bai Dao, CoCo, and 7 Fen Tian are entering the sugar water market, while established players like Man Ji and Xian Yu Xian continue to deepen their presence [1] - New brands such as Mai Ji and Tang Xu are also expanding quickly, with nearly 1,000 new stores opened this year [1] Challenges Faced by Single-Store Operators - Many single-store operators report daily sales struggling to exceed 300 yuan, with some experiencing a significant drop in revenue shortly after opening [3][5] - Common complaints include low customer traffic and insufficient sales to cover basic operational costs, leading to a sense of despair among owners [3][5] Consumer Behavior and Market Dynamics - Sugar water consumption is characterized by lower frequency compared to tea, as it is often seen as a dessert rather than a quick beverage [5][7] - The average daily customer flow for sugar water shops is around 20, with sales averaging only 360 yuan, which is insufficient to cover costs [7][9] Competitive Landscape - The entry of large chain brands has intensified competition, with prices for similar products dropping, making it difficult for smaller operators to compete [9][11] - Major brands benefit from economies of scale in sourcing and distribution, allowing them to offer lower prices and better quality [11] Operational Challenges - Sugar water preparation is labor-intensive and time-consuming, leading to high operational costs and wastage [12][14] - The complexity of managing diverse ingredients and maintaining freshness adds to the challenges faced by operators [12][14] Seasonal Variability - The sugar water market is highly seasonal, with significant drops in sales during colder months, making year-round profitability difficult [15] Future Outlook - Despite the challenges, there is potential for differentiation and growth in the sugar water market, particularly in untapped lower-tier markets [19][20] - Brands that can effectively understand consumer preferences and offer unique products may still find success in this evolving landscape [20]