“体育＋”如此活力迸发（建设体育强国）

Group 1 - The sports and cultural events during the New Year period have significantly boosted consumer activity in various regions, with a focus on the integration of sports and tourism [1][4][10] - In Beijing, the CBA's New Year game attracted large crowds, with ticket holders enjoying various discounts and promotions at local businesses, leading to a total consumption of 140,000 yuan in the ice hockey venue [2][3] - The "event + consumption" model is being actively promoted, with plans for further development of sports-related consumer experiences [3] Group 2 - In Chongli, Hebei, the hosting of multiple international and national winter sports events has led to a surge in tourism, with over 800,000 visitors recorded since the start of the snow season [4][6] - The local ski resorts are enhancing their facilities and services, catering to both competitive and recreational visitors, which has resulted in increased visitor stays and spending [5][6] - Chongli aims to integrate winter sports with wellness tourism and cultural exhibitions to enhance the overall visitor experience and promote the region as a winter sports destination [7] Group 3 - The National New Year Climbing Fitness Conference has become a significant annual event, with over 400 locations participating, promoting physical fitness and community engagement [8][9] - The event features various activities that combine sports with local culture, enhancing the overall experience for participants and encouraging tourism [10] Group 4 - The "China Construction Cup" kayaking competition in Yunnan has evolved into a cultural and tourism project, attracting both domestic and international participants, and significantly boosting local tourism [10][11] - The event has been integrated with local cultural festivals, enhancing the visibility of the region and promoting tourism through sports [11] - During the event, over 210,000 visitors were recorded, with total tourism spending exceeding 200 million yuan, highlighting the economic impact of sports events on local communities [11]