小寒·演出经济暖寒冬｜财经二十四节气

Core Viewpoint - The performance economy in China is experiencing significant growth, becoming a crucial driver of consumer spending, particularly during the winter season with events like concerts and theater performances attracting large audiences [3][4][5]. Group 1: Performance Market Trends - The performance economy has become an important engine for consumption growth, with events during the New Year period seeing high demand and sold-out tickets becoming the norm [5]. - In the 2025-2026 New Year period, major concerts in cities like Guangzhou attracted tens of thousands of attendees, indicating a robust interest in live performances [5]. - The overall market size for the performance industry is projected to reach 1,017.03 billion yuan in 2025, up from 969.10 billion yuan in 2024, reflecting a consistent upward trend [7]. Group 2: Impact on Local Economies - The performance industry is expected to generate over 300 billion yuan in ticket sales for concerts and music festivals in 2025, which will indirectly boost related sectors such as transportation, accommodation, and dining by over 2,000 billion yuan [10]. - Innovative projects that combine performances with tourism are emerging, such as themed events in cities like Nanning and Xi'an, which attract significant numbers of visitors and stimulate local economies [10]. Group 3: Changing Consumer Behavior - The audience's demand for emotional experiences is driving a shift from functional consumption to emotional consumption in the performance sector, highlighting the need for content that resonates deeply with viewers [18]. - Live performances are increasingly seen as a means for emotional release and social connection, providing a unique experience that contrasts with the digital consumption prevalent today [15][18].