小寒・演出经济暖寒冬｜财经二十四节气

Core Viewpoint - The performance economy in China is experiencing significant growth, becoming a crucial driver of consumer spending, particularly during the winter season with events like concerts and theater performances attracting large audiences [3][4][10]. Group 1: Performance Market Dynamics - The performance economy has become a vital engine for consumption growth, with events like concerts and theater shows selling out rapidly, indicating high demand [4][10]. - During the 2025-2026 New Year period, major concerts in cities like Guangzhou attracted tens of thousands of attendees, showcasing the popularity of live performances [4][10]. - The domestic musical theater market is particularly strong, with 19,700 performances generating a box office revenue of 1.807 billion yuan and attracting over 8.1859 million viewers in 2025 [7]. Group 2: Economic Impact of Performances - The China Performance Industry Association predicts that ticket sales for concerts and music festivals will exceed 30 billion yuan in 2025, driving over 200 billion yuan in related consumer spending [10]. - Cities are increasingly integrating performances with tourism, transforming from merely attracting visitors to creating value through events [10]. - For instance, a concert by Jay Chou in Nanning attracted 170,000 attendees, with 85% being from outside the city, generating over 1 billion yuan in comprehensive consumption [10]. Group 3: Changing Consumer Behavior - Audiences are increasingly viewing performances as emotional outlets and social experiences, reflecting a shift from functional consumption to emotional consumption [17][20]. - The demand for live performances is driven by a desire for shared experiences and emotional release, highlighting the importance of content that resonates with audiences [20]. - The performance economy is evolving, with a focus on maintaining content innovation while balancing commercial interests and artistic integrity [20].