观车 · 论势 || 疾风知劲草，新局自此开

Core Viewpoint - The Chinese automotive industry in 2025 is characterized by a "reversal," with a shift from irrational competition and price wars to a more regulated and innovative landscape [1][5]. Group 1: Industry Regulation and Order - The internal forces seeking order have awakened, leading to a collective consensus against "involution" in the industry, with various government departments implementing measures to regulate competition [1][2]. - The Ministry of Industry and Information Technology and other agencies have introduced comprehensive governance measures to address irrational competition, resulting in a significant reduction in promotional pricing and discounts in the passenger car market [1][2]. Group 2: Corporate Integration and Efficiency - Major automotive companies are undergoing integration to enhance efficiency and reduce costs, as seen with Geely's integration of Zeekr and NIO's consolidation of brands [2]. - The trend of corporate integration reflects a consensus among automakers to pool resources and strengthen their competitive positions in the market [2]. Group 3: Innovation and Technology - Innovation is driving the industry forward, with advancements in technology making features like assisted driving more accessible, as evidenced by a 64% penetration rate of combined assisted driving vehicles in the new car market [3]. - The automotive industry's boundaries are blurring as companies expand into areas like robotics and smart devices, indicating a long-term evolution of technology and business models [3]. Group 4: Market Expansion and Globalization - Incentive policies such as trade-in programs are effectively stimulating the existing market, while the expansion of charging networks and sales channels is awakening the potential of county-level markets [4]. - China's automotive exports reached 6.343 million units in the first 11 months of the year, marking an 18.7% year-on-year increase, with a shift towards new export models like technology and localized production [4]. Group 5: Future Outlook - The automotive industry is expected to continue addressing "involution" in 2026, with new guidelines being introduced to ensure compliance in pricing behavior [5]. - The industry aims to achieve stable growth while navigating uncertainties such as policy changes and international market conditions, striving for a more competitive and resilient automotive landscape [6].