Sou Hu Cai Jing·2026-01-05 01:55Core Insights - The report highlights that China's cross-border e-commerce marketing service industry is experiencing robust growth, with the market size projected to increase from $22.8 billion in 2020 to $46.17 billion by 2024, reflecting a compound annual growth rate (CAGR) of approximately 19.3% [1][17]. - By 2029, the market is expected to reach $93.36 billion, indicating a fourfold expansion over the decade [1][17]. Cross-Border E-Commerce Industry Overview - China maintains its position as a global leader in digital trade, with a total import and export value projected to rise from 245.5 trillion yuan in 2015 to 438.2 trillion yuan by 2024, with exports dominating at around 58% in 2024 [21][24]. - The export structure is diversifying, with emerging consumer goods like household and beauty devices showing a CAGR exceeding 10%, while traditional bulk and agricultural products face negative growth [25][28]. Marketing Service Trends - The rise of one-stop marketing services is a key trend, encompassing integrated marketing, B2C platform marketing, and SaaS services, with companies like SHEIN, Temu, and AliExpress leading the way [2][44]. - The industry is characterized by a shift from single marketing service providers to comprehensive platforms that integrate marketing, scenarios, and transactions [3][40]. Competitive Landscape - The current landscape of Chinese outbound service providers is fragmented, with the top five market players accounting for approximately 36.5% of the market share by 2024 [3]. - Companies like Province Guang Group and Miduo Duo are notable representatives, with Province Guang Group focusing on cross-border e-commerce marketing services and experiencing continuous revenue growth [3]. Industry Drivers - Multiple factors are driving the industry, including global supply chain diversification, policy support, and the dual drivers of consumption and technology [2][34]. - The demand for intelligent marketing upgrades and the rise of social and interest-based e-commerce are expected to shape future growth, with the outbound marketing service market projected to reach $30.5 billion by 2029 [2][49]. Export Product Dynamics - The export of plastic products remains dominant, with a total export value projected to grow from $55.24 billion in 2020 to $106.03 billion by 2024, while glass products face ongoing pressure with a decline in export value [30][32]. - The overall export structure is heavily reliant on plastic products, necessitating attention to the declining glass product exports and the need for innovation in high-value, environmentally friendly materials [32].