Sou Hu Cai Jing·2026-01-05 03:31Core Insights - Xiaomi International has entered a strategic partnership with AliExpress, focusing on localized user operations and brand building in overseas markets as part of the "Super Brand Going Global Plan" [1][2] - This collaboration is seen as a significant step for AliExpress in competing for top brands in the overseas market [1] Group 1: Partnership Details - The partnership will focus on core product categories such as smartphones and televisions [1] - AliExpress aims to build a high-value brand export ecosystem, positioning itself as a key platform for brands going global [1] Group 2: Xiaomi's Growth and Strategy - Xiaomi's growth has been rapid under the Super Brand Going Global Plan, with AliExpress becoming its primary platform for international expansion [2] - Xiaomi plans to increase its investment in AliExpress through 2026, indicating a long-term commitment to this partnership [2] Group 3: Performance Metrics - During the recent Black Friday sales, Xiaomi's POCO F8 series achieved $2 million in sales, becoming the top new product on AliExpress [2] - Xiaomi televisions ranked first in the television category in the European market on AliExpress [2] - Over the past year, AliExpress has become a new main stage for many well-known brands, with over 300 brands achieving sales on par with or exceeding Amazon during key sales events [2] - The number of million-dollar brands on AliExpress has increased by 80% year-on-year [2] - In 2025, AliExpress's download volume in Europe surpassed that of Amazon during Black Friday, indicating a significant market penetration [2]