3天实现销售额24.2亿元

Core Insights - The New Year holiday in Guangdong saw significant consumer activity, with over 5.53 million visitors and sales nearing 260 million yuan in the Tianhe Road business district of Guangzhou, reflecting a year-on-year growth of over 14% [2] - The implementation of the 2026 consumer goods trade-in policy ("National Subsidy") on January 1 has led to a surge in sales, with total sales of 2.42 billion yuan from January 1 to 3, benefiting 312,000 people [2] - The combination of quality consumer supply, cultural richness, and supportive policies has transformed foot traffic into sustained consumer engagement, resulting in a strong start to the year for the market [2] Policy Impact on Consumption - The "National Subsidy" program was launched across 21 cities in Guangdong, with significant consumer interest in trade-in offers for electronics and appliances, particularly in the refrigerator and washing machine categories [3] - Retailers are enhancing the effectiveness of the "National Subsidy" by offering additional promotions, with some stores providing up to 25% in combined discounts on eligible products [3] - From January 1 to 3, the trade-in program generated 1.3 billion yuan in funds, driving 9.9 billion yuan in sales, with a notable impact from home appliances and digital products [4] Consumer Activity and Trends - The holiday period saw a 20%-25% increase in restaurant revenues, driven by the distribution of dining vouchers, indicating a robust recovery in the food service sector [5] - Major shopping districts in Guangzhou experienced record foot traffic and sales, with the Zhengjia Plaza reporting a 92% increase in visitors and a 75% increase in sales compared to the previous year [5] - Cultural and culinary events, such as the integration of local traditions and performances, have been effective in attracting consumers and enhancing the shopping experience [6] Regional Highlights and Initiatives - Various cities in Guangdong are leveraging local resources to promote food and consumption activities, contributing to a vibrant consumer atmosphere [6] - The "Guangdong Shopping and Dining GO" map was launched to guide consumers to local attractions and dining options, enhancing the overall shopping experience [6] - The ongoing "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign is expected to further stimulate the consumer market and promote structural upgrades in consumption [6]