元旦假期海南离岛免税购物金额达7.12亿元，海口美兰机场免税店亮点凸显

Core Insights - The Hainan duty-free market experienced a strong start to the New Year during the 2026 holiday period, with significant increases in sales, shopper numbers, and spending, driven by policy benefits and market vitality [1] Group 1: Sales Performance - During the holiday, 442,000 duty-free items were sold, representing a year-on-year increase of 52.4% [1] - The number of shoppers reached 83,500, up 60.6% compared to the previous year [1] - Total shopping expenditure amounted to 712 million yuan, marking a 128.9% increase year-on-year [1] Group 2: Promotional Activities - Major duty-free operators launched diverse promotional activities to stimulate market demand, including "Crazy Shopping Five Gifts" by China Duty Free Group [1] - Collaborations with government consumption vouchers provided discounts, combined with brand subsidies and multiple points, effectively lowering consumer spending thresholds [1] - Duty-free stores enhanced the "duty-free + cultural tourism" integration, creating immersive shopping experiences and facilitating consumer flow between tourist attractions and stores [1] Group 3: Airport Duty-Free Store Highlights - Haikou Meilan Airport duty-free store showcased vibrant consumer activity, particularly in gold jewelry and high-end fragrance categories [3] - The zero-tariff benefit from the closure led to significant price advantages for duty-free gold, with customers saving over 3,000 yuan on purchases of over 20 grams of gold jewelry [3] - Newly introduced high-end fragrance brands like Diptyque and Le Labo became popular choices for travelers [3] Group 4: Brand and Infrastructure Development - In 2025, Haikou Meilan Airport duty-free store added 35 new domestic and international brands, enhancing its product offerings [3] - The first phase of the T1 terminal renovation is set to be completed by the end of 2025, with several high-profile projects scheduled to launch in early 2026 [3] - The new duty-free policy implemented in November 2025 significantly improved consumer supply and experience during the holiday [3] Group 5: Regulatory Enhancements - Haikou Customs implemented a smart regulatory system for duty-free products, ensuring full traceability and enhancing shopping convenience [4] - Services such as electronic label queries for cosmetics and online tax payment for excess goods were introduced to facilitate consumer experience [4] - The customs authority also provided operational guidance to businesses, significantly improving shopping convenience [4]