“冰雪+”多元场景点燃冬日消费热情 “冷资源”撬动文旅“热经济”

Group 1 - The winter tourism in Ningxia Yinchuan is revitalized through diverse consumption scenarios such as "ice and snow + sports" and "ice and snow + intangible cultural heritage" [2][3] - The local government is promoting the ice and snow economy by issuing consumption vouchers and offering discounts on scenic area tickets, aiming to shift tourism from "peak season" to "year-round" [3] Group 2 - In Harbin, Heilongjiang, despite temperatures dropping to around -20°C, residents and tourists continue to enjoy ice treats, showcasing a unique cultural habit [4][9] - The ice cream sold in Harbin has become a cultural tourism innovation product, reflecting the rising "ice and snow" economy in the region [9] - The Sun Island in Harbin features completed artistic snow sculptures, including a giant snow sculpture titled "Praise China," which is 103 meters long and made from 30,000 cubic meters of snow [13][15] - The snow used for sculptures is artificially created from purified water, ensuring high quality and ease of sculpting, which contributes to the impressive detail and aesthetics of the artworks [15]