冰雪狂欢、古镇漫游……外国游客解锁中国游新玩法 新年入境游迎“开门红”

Core Insights - The inbound tourism market in China experienced a strong start in the New Year, driven by the benefits of visa-free policies and the expansion of international flight routes [1][22] - The number of foreign visitors entering China during the New Year holiday reached 292,000, marking a 35.8% increase compared to the same period last year [1][22] Group 1: Inbound Tourism Growth - The booking volume for experiential travel products during the New Year holiday surged over 30 times, with 97 domestic cities welcoming international tourists [3] - Popular destinations included major cities like Beijing, Shanghai, Shenzhen, and Chengdu, with significant increases in visitor numbers at various ice and snow attractions [3][6] - In Hainan, the "duty-free shopping + beach vacation" model attracted international tourists, with over 31,000 people entering and exiting during the holiday, a 23.5% increase year-on-year [9] Group 2: Unique Travel Experiences - Tourists are exploring new ways to experience China, such as shopping on islands, strolling through ancient towns, and tasting traditional cuisine [7] - In Chengdu, over 22,000 foreign visitors entered during the holiday, a 74.8% increase, engaging in immersive experiences like traditional cooking classes [13] Group 3: Industry Analysis - Experts indicate that China's inbound tourism is entering a phase of rapid growth alongside high-quality development, with a focus on destination deepening and product innovation as key drivers [20] - The 2025 China Inbound Tourism Annual Report shows a 100% increase in bookings for the first three quarters of 2025, with orders from visa-free countries rising by an average of 153% [22]