3 6 Ke·2026-01-05 05:23Core Viewpoint - The automotive industry is experiencing a significant price war at the beginning of the year, with over 70 models from 14 major car manufacturers offering substantial discounts, led by BMW's aggressive pricing strategy [1][3][33]. Group 1: Price Cuts and Promotions - BMW announced price reductions on 31 models, with discounts reaching up to 301,000 yuan, marking a strong entry into the new year's price war [1][8]. - Other brands, including Cadillac, are also offering significant discounts, such as the new XT5 priced at 229,900 yuan, down from 379,900 yuan, representing a 39% reduction [3][14]. - A total of over 76 models from various brands, including Volvo, Kia, and domestic manufacturers, are participating in this promotional wave [3][19]. Group 2: Specific Discounts and Offers - The BMW iX1 eDrive25L saw the highest discount of 24%, with its price dropping from 299,900 yuan to 228,000 yuan [11]. - The Volkswagen Magotan 3000 million selection is now available for 129,900 yuan, a 37% discount from its original price of 206,900 yuan [12][14]. - Xiaomi is offering financing options for its YU7 model, including a three-year interest-free plan with a down payment starting at 74,900 yuan [19][21]. Group 3: Market Strategy and Implications - The aggressive pricing strategies from foreign and domestic brands aim to boost sales and capture market share amid increasing competition and market pressures [18][32]. - The promotions not only reduce the financial burden on consumers but also enhance the appeal of advanced technology in vehicles, contributing to the overall growth of the automotive sector in China [33].