TCL TECH.(SZ:000100) Huan Qiu Wang·2026-01-05 06:26Core Viewpoint - TCL is making a significant push into the mid-to-high-end television market with the launch of the SQD-Mini LED TV models Q10M Pro and Q10M, aiming to revitalize the television industry and enhance viewing experiences [1][4]. Technology and Product Features - The Q10M Pro features a complete SQD-Mini LED technology, emphasizing the importance of a "quality triangle" consisting of high color gamut, high contrast, and high peak brightness for an optimal viewing experience [4][10]. - The Q10M Pro achieves an industry-leading 100% BT.2020 color gamut, breaking a decade-long bottleneck in color range development, with color accuracy measured at ΔE<0.9, meeting professional standards [6][10]. - The product utilizes Super Quantum Dot technology and Super Butterfly Screen, which enhance color purity and brightness, allowing for sharp and clear images without color bleeding [6][8]. Performance Metrics - The Q10M Pro boasts a peak brightness of up to 8500 nits, enabling it to display a wider range of light and dark details, resulting in more realistic colors and clearer images [10]. - The television features an advanced local dimming system with a significantly higher number of physical zones compared to traditional RGB-Mini LED, enhancing light control and contrast [8][10]. Market Positioning and Pricing - The Q10M Pro is available in four sizes with prices set at 31,999 yuan for 98 inches, 21,999 yuan for 85 inches, 16,999 yuan for 75 inches, and 11,999 yuan for 65 inches, with pre-sales starting on January 5, 2026 [12]. - The Q10M model, also equipped with SQD-Mini LED technology, is priced lower, making high-quality viewing experiences more accessible to a broader audience [12]. Strategic Goals - TCL aims to position itself as a leader in the SQD-Mini LED technology space, focusing on user-centric design and making high-quality viewing experiences available to more consumers [12].