Hisense V.T.(SH:600060) Zhong Guo Jin Rong Xin Xi Wang·2026-01-05 07:09Core Viewpoint - Hisense is set to showcase advancements in RGB-Mini LED technology at CES 2026, reinforcing its position as a leader and innovator in the high-end display market [1][3]. Group 1: Technology Advancements - Hisense will unveil an upgraded RGB-Mini LED television at CES 2026, aiming to maintain its competitive edge over Japanese and Korean brands in high-end display technology [1]. - The company made a significant leap in display technology by introducing the RGB-Mini LED television at CES 2025, transitioning from single "light control" to "light and color control" [3]. - The latest developments in RGB-Mini LED technology are expected to be a major highlight at CES 2026, showcasing Hisense's commitment to innovation [3]. Group 2: Market Position - Hisense holds over 90% market share in the RGB-Mini LED television segment, establishing itself as the leading brand in this category [3]. - The company has launched a diverse product lineup, including ultra-flagship UX, imaging flagship U7S Pro, and gaming flagship E8S series, catering to various consumer price segments from 10,000 to 100,000 yuan [3]. Group 3: Industry Trends - CES 2026 is anticipated to mark a pivotal shift for AI in consumer electronics, moving from "conceptual showcase" to "practical application" [5]. - As the official sponsor of the 2026 World Cup, Hisense plans to present customized home appliances that integrate AI and smart hardware, enhancing the viewing experience for global consumers [5].