新华都涨1.59%，成交额4.91亿元，近3日主力净流入-6718.00万

Core Viewpoint - The company, Xinhua Du, is actively expanding its business in internet marketing and sports industries, while also leveraging social media platforms for brand promotion and consumer engagement. Group 1: Business Expansion - Xinhua Du has established a horse riding club and a small horse racing venue, collaborating with the Fujian Welfare Lottery Issuance Center for lottery sales [2] - The company aims to develop a first-class business school with a vision to integrate sports and education, supported by a donation of 500 million RMB from the Xinhua Du Charity Foundation [2] - The company is committed to the sports industry, planning to open at least 100 INTERSPORT retail stores over the next five years, with a focus on promoting a "new fashion of national fitness" [5] Group 2: Marketing Strategy - The company is expanding its online social media marketing matrix through platforms like Xiaohongshu, Douyin, WeChat, and others, focusing on short video marketing and influencer collaborations to enhance brand recognition among younger consumers [2][3] - Xinhua Du has established deep partnerships with major e-commerce platforms such as JD.com, Tmall, Douyin, and Pinduoduo, enhancing its market influence in internet marketing [3] Group 3: Financial Performance - For the period from January to September 2025, Xinhua Du reported a revenue of 2.446 billion RMB, a year-on-year decrease of 11.84%, and a net profit attributable to shareholders of 178 million RMB, down 6.51% year-on-year [9] - The company has distributed a total of 233 million RMB in dividends since its A-share listing, with 70.81 million RMB distributed over the past three years [9] Group 4: Shareholder Information - As of September 30, the number of shareholders for Xinhua Du reached 40,500, an increase of 20.78% from the previous period, with an average of 16,183 shares held per shareholder, a decrease of 17.20% [9]