好特卖以审慎筛选与体系化运营夯实稳健经营底盘

Core Viewpoint - The company is shifting its franchise expansion strategy from rapid growth to a more cautious approach, focusing on quality and long-term stability for franchisees [1][3]. Group 1: Franchise Expansion Strategy - The company has established strict entry barriers and a refined operational support system to strengthen the quality foundation of its existing scale [1]. - In 2023, the company initiated its franchise model after reaching 500 direct-operated stores, leading to a rapid increase in store numbers, but without relaxing entry standards [3]. - Franchise opportunities are currently limited to first-tier and new first-tier cities, prioritizing mature consumer markets with strong brand recognition to enhance profitability [5]. Group 2: Site Selection and Operational Models - The company requires potential franchise locations to be in core shopping malls or near subway stations, with specific foot traffic requirements of around 4,000 to 5,000 daily visitors, supported by on-site measurements [5]. - The franchise model includes both "managed" and "self-operated" paths, both under a unified management framework, ensuring consistency in brand service [7]. - After reaching a thousand-store scale, the company focuses on high-line markets, quantitative site selection, and enhanced training support to improve the overall quality and stability of the franchise system [7].