你的健康，可以有多“轻”？｜世研消费指数品牌榜Vol.94

Group 1 - The healthcare consumption sector is experiencing a dual upgrade focusing on "self-care" and "professionalism," particularly in eye care and health monitoring devices [1] - In the eye care segment, brands are leveraging emotional IP and silicone hydrogel technology to balance aesthetics and health, with a focus on integrating professional monitoring into daily life [1][2] - The trend of proactive health management is reshaping consumer experiences, moving from passive treatment to active management, with a demand for convenience, seamlessness, and intelligence in health monitoring [3] Group 2 - Moody has seen a significant rise in ranking, benefiting from promotional activities and emotional storytelling, while new entrants like Hai Li En are integrating pet-themed IP into their marketing strategies [2] - The product focus among domestic brands is on small diameter, low-saturation color aesthetics, utilizing silicone hydrogel materials to enhance comfort and promote high-end contact lenses for everyday use [2] - Omron and Sinocare are adapting to the demand for efficient multi-dimensional testing, with innovations like smart blood pressure monitors and portable multi-functional testing devices to facilitate community and home health management [4] Group 3 - The "lightweight scene, efficient testing, and closed-loop management" are emerging as core trends in the health management industry, pushing for professional health management to be integrated into daily routines [4] - The report by Shiyan Index aims to objectively present consumption trends across various sectors, including healthcare, to help brands and industries track market dynamics and enhance competitive strength [5][6]