广东元旦假期消费“开门红” 3天实现销售额24.2亿元

Core Insights - The New Year holiday in Guangdong saw significant consumer activity, with major shopping districts attracting millions of visitors and achieving substantial sales growth, driven by the implementation of the 2026 "National Subsidy" policy [1][5] Group 1: Consumer Activity and Sales Performance - In Guangzhou, the Tianhe Road shopping district attracted over 5.53 million visitors and generated nearly 260 million yuan in sales during the three-day holiday, with both metrics showing over 14% year-on-year growth [1] - Shenzhen's "Four Seas Family" city tour on New Year's Day attracted over 160,000 spectators, contributing nearly 20 million yuan in sales [1] - From January 1 to 3, the province's old-for-new consumption activities achieved sales of 2.42 billion yuan, benefiting 312,000 people [1] Group 2: Impact of National and Provincial Subsidies - The launch of the 2026 "National Subsidy" policy on January 1 led to a surge in consumer interest, with various shopping malls implementing promotional measures to enhance the policy's effectiveness [2][3] - The total funds used for the old-for-new program from January 1 to 3 amounted to 130 million yuan, driving sales of 990 million yuan, with a leverage ratio of 7.7 [3] - The home appliance sector saw significant activity, with 54.51 million yuan in subsidy funds leading to 370 million yuan in sales, while digital and smart products generated 62 million yuan in sales from 74.46 million yuan in subsidies [3] Group 3: Promotional Activities and Consumer Engagement - Retailers in Guangzhou launched various promotions to complement the "National Subsidy," offering additional discounts that could reach up to 25% on certain products [3] - The "Guangdong Enjoy Warm Winter, Happy Travel Guangdong" consumption season is actively promoting high-quality consumer experiences across tourism, dining, shopping, and entertainment [4] - The "Guangdong Quality Products Purchase" vouchers, which are part of the promotional activities, generated 497.73 million yuan in sales from 49.77 million yuan in funds during the same period [4] Group 4: Dining and Cultural Events - The distribution of new dining consumption vouchers during the holiday period significantly boosted restaurant sales, with some establishments reporting a 20% to 25% increase in revenue compared to the previous year [5] - Various shopping districts in Guangzhou experienced record foot traffic and sales, with the Zhengjia Plaza reporting a 92% increase in visitors and a 75% increase in consumption [5] - Cultural events and local specialties played a crucial role in attracting consumers, with unique experiences and promotions enhancing the overall shopping and dining atmosphere [6]