广州元旦假期消费同比增长15.7%

Core Insights - The consumer spending in Guangzhou during the New Year holiday saw a significant increase, with a 15.7% growth compared to the same period last year [1] - Key categories such as beverages, communication equipment, cosmetics, and clothing experienced remarkable growth rates of 110%, 85.6%, 55.4%, and 18.9% respectively [1] - The restaurant industry also reported an 18.9% increase in sales during the holiday period [1] Policy Initiatives - Guangzhou launched a new subsidy policy for replacing old consumer goods, effective from January 1, 2023, covering three major categories: home appliances, digital smart products, and automobiles, with a total of 203 subcategories [1] - The first offline digital product transaction under the national subsidy program was completed by JD Mall in Guangzhou, and the first automobile subsidy redemption was achieved by GAC Aion [1] - Retailers such as Guangbai Electric and Suning.com introduced a combination of national subsidies, enterprise subsidies, and discounts to stimulate consumer spending [1] Promotional Activities - The "Food in Guangzhou" dining coupon initiative was launched, offering discounts of 50, 100, and 200 yuan for spending thresholds of 200, 500, and 1000 yuan respectively [1] - The coupons are distributed in multiple rounds and can be redeemed through various platforms including UnionPay, Meituan, and Douyin, promoting synergy among commerce, tourism, culture, and sports [1]