借助Infoseek舆情系统,让舆情监测贯穿品牌运营全周期
Sou Hu Cai Jing·2026-01-05 08:15

Core Viewpoint - Public opinion monitoring should be integrated throughout the entire brand operation cycle, not just during crises, to ensure effective brand management and decision-making [1] Group 1: Product Development - Public opinion monitoring can provide direction for product development by identifying market gaps and user needs through the Infoseek system [3] - Monitoring user complaints about product features allows companies to optimize these aspects in new products, enhancing competitiveness [3] - User suggestions and ideas can be incorporated into product development to better align with market demands [3] Group 2: Product Launch and Promotion - Real-time monitoring of user feedback and media coverage post-launch helps assess product acceptance and promotional effectiveness [3] - Negative feedback can be addressed promptly to mitigate impacts on sales and brand image, while ineffective promotional strategies can be adjusted based on monitoring results [3] Group 3: Daily Operations - Public opinion monitoring aids in maintaining brand reputation by quickly identifying and resolving minor negative feedback and user complaints [4] - The system can capture positive feedback, allowing companies to amplify favorable public sentiment and enhance brand reputation [4] Group 4: After-Sales Maintenance - Monitoring after-sales feedback helps identify issues in service quality, such as response times and problem resolution [4] - Timely handling of user complaints fosters trust and loyalty among customers [4] - Continuous public opinion monitoring is essential for long-term brand health and informed decision-making across all operational stages [4]