Core Insights - Wuhan's consumer market showed significant vitality during the New Year holiday, with offline retail spending reaching 10.694 billion yuan, a year-on-year increase of 23.68%, and consumer visits totaling 15.7712 million, also up by 23.69% [1][2] Group 1: Consumer Activity - The theme "Exciting Wuhan Shopping Globally" was central to the New Year celebrations, integrating three major consumption sectors: shopping, dining, and trendy experiences [1] - Major shopping districts reported impressive foot traffic, with over 150,000 visitors at both Wushang Dream Times and MixC on New Year's Eve, and sales at Wuhan Shanshan Outlets expected to exceed 9 million yuan on the first day of the New Year [1] - Innovative consumption scenarios were introduced, blending intangible cultural heritage, technology, and cultural elements, shifting consumer focus from mere material satisfaction to experiential enjoyment [1] Group 2: Event Highlights - The launch of a 7-meter giant fire dance performance at Qunxing City attracted many citizens, allowing them to enjoy traditional performances while shopping and dining [2] - Henglong Plaza's "New Year Kickoff Carnival Night" featured music and magic performances, enhancing the artistic atmosphere for visitors [2] - The "Get Rich Soon" themed street at Chuhe Han Street became a popular photo spot for young people, showcasing a giant fortune god installation [2] Group 3: Government Initiatives - Wuhan's consumer promotion policies played a crucial role in the successful holiday season, with over a hundred unique activities launched across various sectors [2] - The government is focused on creating diverse consumption scenarios, linking food, travel, shopping, and entertainment, while continuing to issue consumption vouchers and encouraging innovation in shopping districts [2][3] - The cross-year international consumption season in Wuhan will last until February 2026, featuring various activities across shopping, dining, cultural entertainment, tourism, and sports [3]
“开门红”！元旦假期武汉线下消费破百亿
2 1 Shi Ji Jing Ji Bao Dao·2026-01-05 08:33