抖音电商发布服饰行业经营指南，明确禁止销售非全新服饰

Group 1 - Douyin E-commerce released a clothing industry operation guide on January 5, aimed at providing clear compliance requirements and operational suggestions to merchants and creators based on recent inspections that identified regulatory risk scenarios [1][3] - The guide explicitly prohibits the sale of non-new clothing in any form, except for trendy luxury items, due to potential health and safety risks, product wear, and size discrepancies that could lead to consumer complaints [3] - Merchants and creators are forbidden from using terms like "second-hand," "defective goods," or "tail goods" to imply that products are not in new condition, with violations resulting in product bans, store closures, or penalties [3] Group 2 - Douyin E-commerce warns operators against using "abnormally low prices" or "only 1 order per item" as marketing tactics, and prohibits non-standard methods like "proxy bidding links" to evade platform audits, which could lead to price and product information opacity [3] - The platform emphasizes the importance of accurately describing product conditions and pricing reasonably to avoid consumer impulse buying and subsequent disputes over product mismatches [3] - The guide also regulates the sale of clothing through blind boxes at unusually low prices, highlighting that such marketing practices lack transparency and can obscure key information about the product's condition, leading to consumer dissatisfaction and high return rates [3]