喝古茗单加6份木薯堪比韩国国宴，这个容易吃中毒的奶茶小料咋被抢成断货王？

Core Viewpoint - The rising popularity of cassava as a trendy ingredient in winter beverages, particularly in milk tea, has led to significant social media engagement and consumer interest, despite potential health risks associated with its consumption [1][3][19]. Group 1: Popularity and Social Media Engagement - Cassava has become a viral sensation, with the hashtag CassavaSugarWater garnering 930 million views on Douyin and over 200 million views on Xiaohongshu [1][4]. - The unique texture of cassava, described as "geng jiu jiu," has captivated consumers, leading to its classification into three main types: "pulling cassava," "powdery cassava," and "geng jiu jiu cassava," with the latter being the most favored [1][5][7]. Group 2: Consumer Behavior and Product Development - Consumers are increasingly prioritizing cassava over traditional milk tea, with some opting to add multiple servings of cassava to their drinks, indicating a shift in consumption patterns [10][22]. - Brands like Gu Ming have introduced cassava products, such as a 19 yuan peach gum cassava dessert, which quickly gained popularity, leading to a surge in demand for cassava as a key ingredient [3][10]. Group 3: Health Concerns and Preparation Challenges - Despite its popularity, cassava poses health risks due to its natural toxins, which can lead to food poisoning if not properly prepared [19][21]. - The preparation of cassava requires careful handling, including peeling, soaking, and cooking to eliminate toxins, which adds complexity to its consumption [21][22]. Group 4: Market Dynamics and Supply Chain Issues - The cassava market is characterized by a fragmented supply chain, with production concentrated in specific regions, leading to challenges in standardization and quality control [27][30]. - The demand for cassava has prompted brands to explore sourcing from various production bases to ensure consistent quality, highlighting the need for a stable supply chain [28][30].