Core Viewpoint - The pet consumption market in China is transitioning from "optional" to "essential," leading to a brutal industry reshuffle, where capital is focusing on sustainable profit models and real technological barriers. In this context, the question arises: what defines the true "No. 1 pet food brand in China"? The answer is becoming clear with Maifudi, which has been recognized as the leading domestic brand and has transformed its market position into a replicable and verifiable systematic capability, forming its competitive moat [1]. Group 1: Company Performance - As of October 31, 2025, Guobao Pet achieved a revenue of 4.737 billion yuan (+29.03%) and a net profit of 513 million yuan (+9.05%) in the first three quarters, despite a temporary increase in expenses due to strategic investments. The high-end product line continues to grow, maintaining an overall gross margin above 40% [3]. - Maifudi's strategy is clear: leverage its leading position to support long-term capability building, thereby solidifying its competitive edge [3]. Group 2: Competitive Advantages - Maifudi's success is attributed to a "research-data-supply chain" triangle barrier that only leading brands can build. Its advantages have evolved from a single focus to a systematic barrier comprising a research collaborative network, data assets, and a global supply chain [4]. - The company has established a research collaborative network centered around the WarmData canine and feline behavior database, accumulating over a billion data points to drive product innovation. For instance, the "BARF" diet utilizes insights from WarmData to enhance nutritional efficiency [4][5]. - Maifudi's collaboration with Aker BioMarine goes beyond standard procurement, involving joint development of exclusive marine active nutrition solutions, ensuring the uniqueness and cost control of core raw materials [4]. Group 3: Trust and Transparency - In an era of information overload, consumer demand for transparency and scientific feeding is rising. Maifudi addresses this by transforming its factory into a trust interface, achieving international certifications and inviting over 10,000 users to witness the production process [7]. - The company's commitment to transparency translates into user loyalty and repurchase rates, with significant growth in high-end product lines during major sales events, indicating effective monetization of trust [8]. Group 4: Financial Performance and Growth Model - Maifudi's growth path reflects a positive cycle recognized by capital markets: market leadership leads to pricing power and profit margins, which in turn fund high-certainty investments in research, transparency, and supply chain, reinforcing its competitive position [10]. - Despite increased sales expense ratios due to strategic investments, Maifudi's core profitability remains intact, with a net profit of 513 million yuan in the first three quarters, a 9.05% year-on-year increase [10]. - The company has successfully navigated the shift from volume competition to value competition, demonstrating that true leading brands are those with the strongest systematic capabilities [11]. Group 5: Sustainable Business Model - Maifudi exemplifies a sustainable business model that has successfully transitioned from "scale leadership" to "value leadership," positioning itself for ongoing profitability and valuation enhancement [12].
稳居“中国宠食第一品牌”：解码乖宝宠物麦富迪护城河