创新精神+实干作风！江苏多措并举促消费

Core Insights - Jiangsu has achieved a steady and quality improvement in consumer development since the "14th Five-Year Plan," with a projected retail sales total of 44,922.1 billion yuan in 2024, reflecting a year-on-year growth of 4.6% [1] - The province's retail sales growth in the first half of 2025 is expected to rank first in the nation, driven by synchronized policies and market dynamics [1] Policy Support - Jiangsu has established a comprehensive consumption policy support system, providing substantial subsidies and practical measures to bolster consumer growth [3] - The "Su New Consumption" brand has been upgraded, with over 12,000 consumption promotion events held during the "14th Five-Year Plan," distributing approximately 2.54 billion yuan in consumption vouchers and digital currency red packets [3] - In 2025, themed activities such as "Su New Consumption Spring Benefits" and "Warm Winter Shopping Season" have been launched, covering various consumer scenarios [3] Consumption Trends - The "old-for-new" consumption model has gained traction, with policies driving over 351 billion yuan in consumption growth from 2024 to 2025, benefiting over 25.2 million consumers [5] - Retail sales of home appliances and 3C digital products under the "old-for-new" policy saw a year-on-year increase of 11.2% [5] - The demand for energy-efficient and smart appliances has surged, with sales of level 1 and 2 energy-efficient products growing by 34.7% and 44.0%, respectively [5] Market Environment Optimization - Jiangsu has launched a three-year action plan to optimize the consumption environment, proposing 62 quantifiable measures to enhance supply quality and consumer rights [6] - The province aims to achieve a 95% compliance rate for consumer goods by 2027 and has initiated various measures to boost consumer capacity through skills training and community service improvements [6] Innovative Consumption Scenarios - Jiangsu is fostering new consumption forms by integrating various sectors, leading to the emergence of first-store economies and night economies [7] - The "Su Super" football league has become a significant driver of consumption, with related events attracting over 573.4 million visitors and generating 3.54 billion yuan in consumption [7] - Nighttime consumption has been promoted through the establishment of 50 night-time consumption clusters, enhancing the vibrancy of urban life [9] Digital Consumption Growth - The online retail sales of physical goods in Jiangsu reached 1,086.05 billion yuan in 2024, accounting for 24.2% of total retail sales [10] - In the first 11 months of 2025, online retail sales grew by 16.3%, contributing 97.9% to the growth of retail sales above designated size [10] Consumer Demand Evolution - Jiangsu's consumer market is characterized by a shift towards quality, green, personalized, and diversified consumption, driven by rising income levels [11] - In 2024, the per capita disposable income in Jiangsu reached 55,415 yuan, with a growth rate of 5.2%, indicating strong consumer purchasing power [11] - The retail sales of sports and entertainment products surged by 17.4%, reflecting a growing demand for quality lifestyle products [11] Green and Smart Consumption - The demand for green and smart products is rapidly increasing, with retail sales of new energy vehicles soaring by 37.9% in 2024 [12] - The sales of energy-saving appliances and wearable smart devices also experienced significant growth, indicating a trend towards sustainable consumption [12] Tourism and Education Spending - Tourism and education are emerging as key areas of consumer spending, with nearly 40% of respondents planning to increase their travel expenditures in 2026 [14] - The focus on unique experiences and natural beauty in tourism reflects a shift in consumer preferences towards quality and personalized offerings [14]