Core Viewpoint - The "Dragon Horse Spirit · Spring Festival Carnival" event successfully launched a series of consumer promotion activities in Qingdao, marking the beginning of the year-end and New Year consumption season, aiming to stimulate consumer demand and enhance the festive atmosphere [1][3][9]. Group 1: Event Overview - The carnival featured a review of achievements from 2025 and a vision for 2026, alongside a New Year music concert, creating a vibrant atmosphere with light shows and community engagement [1][4]. - The event aims to combine various activities to fully unleash the consumption potential during the two festivals, catering to diverse needs of citizens and tourists [3][6]. Group 2: Activities and Themes - The carnival will kick off a series of themed activities from January 1 to March 3, 2026, focusing on five main areas: festivals, competitions, exhibitions, performances, and commerce [6]. - Key highlights include a New Year goods festival, high-end sports events like the "Chen Meng Cup" international youth table tennis competition, and various cultural performances [6][9]. Group 3: Economic Impact and Future Plans - The Qingdao Carnival area has become a significant platform for urban festival branding and cultural tourism, enhancing commercial vitality and cultural appeal [7][8]. - Future plans include integrating various consumption sectors such as tourism, exhibitions, and festivals to further stimulate economic growth and enhance regional consumer activity [9].
青岛嘉年华启动新春消费季 多业态联动惠民促消费
Sou Hu Cai Jing·2026-01-05 10:45