不止拆了一辆车，雷军真正想拆的是人心中的偏见墙

Core Insights - The live stream conducted by Lei Jun was a unique experiment in rebuilding trust in the business world, showcasing transparency and honesty in response to skepticism surrounding Xiaomi's automotive venture [1][3] - Xiaomi's automotive division faced significant public scrutiny and skepticism, particularly regarding safety performance, prompting Lei Jun to adopt a hands-on approach to demonstrate the company's capabilities [3][5] Group 1: Trust Rebuilding Strategies - The live stream served as a public demonstration of trust restoration, utilizing physical evidence to counteract negative perceptions and rumors about Xiaomi's vehicles [3][5] - Lei Jun's approach emphasized the importance of transparency and direct engagement with consumers, moving away from traditional marketing tactics that may have contributed to misunderstandings [8][10] - The event highlighted the need for companies to convert abstract concepts of capability into tangible evidence, reinforcing the elements of trust such as ability and integrity [6][10] Group 2: Market Response and Future Goals - Despite achieving a delivery target of over 410,000 vehicles in 2025, Xiaomi's main model, the SU7, experienced a significant drop in sales, indicating a disconnect between market performance and public perception [5] - For 2026, Xiaomi set a more conservative delivery target of 550,000 vehicles, reflecting a strategic shift to prioritize trust rebuilding over aggressive growth [10][11] - Lei Jun announced a commitment of 200 billion yuan for research and development over the next five years, focusing on AI advancements, which will be critical for restoring trust and credibility in the brand [10][11]