智能消费主导元旦家居市场 政策与观念双轮驱动产业升级

Core Insights - The smart home market is experiencing a significant transformation, with AI technology becoming a central component of consumer demand, evolving from an "efficiency tool" to a "collaborative partner" in daily life [1][4] - The market performance during the New Year holiday reflects a deep change in consumer expectations, emphasizing a shift towards a human-centered, all-encompassing ecological experience in smart home solutions [1][3] Group 1: Market Trends - The smart home market is projected to exceed 300 million units shipped in China by 2026, with smart security, lighting, and appliances leading the market [3] - There is a notable increase in consumer interest in smart home products, particularly during the New Year period, with sales of smart appliances rising as consumers seek comprehensive smart solutions [2][3] Group 2: Policy and Consumer Behavior - Government policies are driving the growth of the smart home market, with new subsidies for smart products and initiatives to promote interconnected smart home solutions [4][5] - A shift in consumer demographics is evident, with nearly 60% of home appliance consumers being under 35, who prioritize quality of life and convenience, viewing smart homes as essential for enhancing happiness [5][6] Group 3: Challenges and Industry Insights - The industry faces challenges such as "pseudo-intelligence," data security issues, and system instability, which can undermine consumer confidence and experience [7][8] - Experts emphasize the need for a transition from "manual control" to "seamless intelligence," advocating for a focus on understanding user habits and creating a cohesive smart ecosystem rather than merely connecting devices [8]