2 1 Shi Ji Jing Ji Bao Dao·2026-01-05 12:27Core Insights - The 2025 new energy vehicle market has shown a stark polarization, with new players like "Honglingmi" (Hongmeng Zhixing, Leap Motor, Xiaomi) rapidly gaining market share while established companies face significant challenges [1][21] - The competition has intensified, leading to a survival battle among companies, with some thriving in the growing market while others struggle in the existing market [1] Group 1: Performance of New Players - "Honglingmi" has collectively disrupted the previous market structure dominated by "Weilai, Xiaopeng, and Ideal," reshaping the competitive landscape [2] - Leap Motor emerged as the biggest dark horse, achieving a delivery volume of 596,600 units in 2025, setting a new record for new energy vehicle sales [2][3] - Xiaomi's automotive division delivered over 410,000 units in its first full year, exceeding its annual target by 117% [4] Group 2: Strategies and Challenges - Leap Motor's success is attributed to its long-term commitment to in-house research and development, achieving a gross margin of 14%-15% while maintaining affordable pricing [3] - Xiaomi's strategy leverages its consumer electronics user base and aims to create an integrated ecosystem, although it faces challenges related to brand perception and safety incidents [6] - Leap Motor plans to achieve a sales target of 4 million vehicles by 2026, marking a significant ambition for future growth [3] Group 3: Struggles of Established Players - The former "big three" of new energy vehicles, "Weilai, Xiaopeng, and Ideal," are undergoing painful transformations, with Weilai and Ideal failing to meet their annual sales targets [7][13] - Xiaopeng has shown resilience, achieving a sales volume of 429,400 units in 2025, becoming the only one among the three to meet its annual target [8] - Weilai has shifted its focus back to core automotive operations, successfully launching popular models like the L90 and ES8 [12] Group 4: Market Exit and Revival Attempts - Neta Auto has faced severe challenges, entering bankruptcy restructuring due to operational failures and market competition [16][17] - WM Motor has announced a five-year restructuring plan but faces skepticism regarding its financial stability and ability to execute its revival strategy [18] - High-end brands like HiPhi and Jidu are struggling with funding and operational challenges, with their revival efforts facing significant obstacles [19][20] Group 5: Future Outlook - The competition in the new energy vehicle market is expected to intensify, with a focus on systemic capabilities becoming crucial for survival [21] - Companies that can balance technology development, product iteration, financial reserves, and operational efficiency will be better positioned in this competitive landscape [21]