字节否认“豆包AI眼镜即将出货”

Core Viewpoint - ByteDance's Doubao AI glasses are reportedly entering the shipping phase, but the company has denied any concrete sales plans, creating a contrast with market expectations and supply chain rumors [1][2] Group 1: Product Development and Features - The Doubao AI glasses are developed in collaboration with ODM manufacturer Longqi Technology, with R&D primarily conducted at Longqi's Huizhou factory and mass production at its Nanchang facility, aiming to mitigate manufacturing challenges [1] - The glasses will feature ByteDance's self-developed spatial algorithm chip, weigh under 50 grams for comfort, and will require the Doubao app for functionality, similar to the Ola Friend headphones [2] - Multiple configuration options are planned, including variations with and without photo and display capabilities [2] Group 2: Release Schedule and Pricing Strategy - ByteDance intends to release the glasses in versions, with a non-display version expected in Q1 2026 and a display version in Q4 2026, with a starting price projected to be under 2000 RMB [2] Group 3: Investment and Market Expectations - ByteDance has invested over 50 million RMB in R&D for this product, with Longqi requiring a minimum order quantity of 1 million units, indicating strong market expectations and production readiness [2] - The Doubao AI glasses align with ByteDance's strategic focus on "AI + hardware," leveraging the Doubao model, which has been integrated into devices from brands like Xiaomi and Tesla, with a significant increase in daily token usage expected to exceed 50 trillion by December 2025 [2] - The company has built hardware experience through acquisitions, including VR brand PICO and audio brand Oladance, which supports its entry into smart glasses [3] - The demand for smart glasses is driven by market anxieties and the need for new growth avenues as mobile internet traffic peaks, positioning smart glasses as a potential next-generation human-computer interaction interface [3]