突破1.2亿元！元旦假期抚州消费市场火爆

Core Insights - The city of Fuzhou has successfully leveraged the New Year holiday to stimulate consumer spending through a series of promotional activities, resulting in a positive trend in the local economy [1][3][17] Group 1: Consumer Spending Trends - Fuzhou's key monitored shopping malls reported a total revenue of 122.3 million yuan, a year-on-year increase of 6.17% [1] - Supermarkets in the city recorded a total revenue of 7.41186 million yuan, reflecting a year-on-year growth of 12.09% [1] - Large dining enterprises in Fuzhou achieved a total revenue of 1.07358 million yuan, with a year-on-year increase of 9.37% [1] Group 2: Policy Incentives and Events - The city implemented a series of policies to promote consumption, particularly in the electric vehicle sector, hosting two exhibitions to encourage green consumption [3] - The "2026 L County New Energy Vehicle and Home Appliance Exhibition" attracted 26 automotive brands and 14 home appliance companies, generating 1.05 million yuan in holiday sales [3] - The "2026 New Year Red Home Decoration Mega Sale" in Nanfeng saw a 50% increase in store visits and a 45% rise in total sales compared to the previous year [3] Group 3: Innovative Consumption Experiences - Fuzhou's "Food+" model has created new dining experiences, leading to a total sales figure of 16.92 million yuan in shopping centers, a 50% increase year-on-year, with dining outlets seeing a 57% growth [8] - The city organized various cultural and entertainment events, such as the "2026 New Year Celebration" live broadcast, which showcased local agricultural products and achieved sales exceeding 260,000 yuan [12] - The integration of cultural tourism and commerce has led to significant increases in visitor numbers and spending, with the Lichuan Ancient City event attracting 148,000 visitors and generating 87 million yuan in tourism revenue [16]