我国入境游迈入“量质并升”新阶段 政策红利催热多元化消费

Core Insights - The inbound tourism market in China experienced a strong start in 2026, driven by visa-free policies and the expansion of international flight routes, with 292,000 foreign visitors entering during the New Year holiday, a 35.8% increase compared to the previous year [1] Group 1: Inbound Tourism Growth - The number of foreign visitors utilizing visa-free policies reached 292,000 during the New Year holiday, marking a 35.8% year-on-year increase [1] - Online travel platforms reported that bookings for inbound experiential products surged over 30 times, with 97 domestic cities welcoming international tourists [3] - Harbin Ice and Snow World has received over 30,000 foreign visitors since its opening on December 17, 2025, with new direct flights to Southeast Asia enhancing connectivity [5] Group 2: Regional Highlights - In Jiangsu Suzhou, foreign tourists enjoyed local experiences such as boat rides and traditional performances, showcasing the unique charm of Chinese aesthetics [7] - Hainan's "duty-free shopping + beach vacation" model attracted international visitors, with over 31,000 inbound travelers during the holiday, a 23.5% increase from last year [8] - Chengdu saw over 22,000 foreign visitors during the New Year holiday, a 74.8% increase, with tourists engaging in local culinary experiences [10] Group 3: Industry Outlook - Experts indicate that China's inbound tourism is entering a phase of rapid growth and high-quality development, with policies like visa exemptions and tax refunds continuing to stimulate demand [12]