买手机最高省500元 新一轮“国补”正式开启！

Core Viewpoint - The implementation of the "National Subsidy" policy for consumer goods in 2026 is expected to positively impact the market, particularly in the smartphone segment, by providing direct financial incentives to consumers [1] Group 1: Policy Details - The "National Subsidy" policy covers various sectors including automobiles, home appliances, and digital smart products, with specific subsidies for smartphones, tablets, smartwatches, and AI glasses at 15% of the selling price, capped at 500 yuan per item [1] - For home appliances such as refrigerators, washing machines, and air conditioners that meet energy efficiency standards, a similar subsidy of 15% is offered, with a maximum of 1500 yuan per item [1] Group 2: Market Impact - Data from the first two days of January 2026 indicates an 18% growth in the smartphone market compared to the same period last year, suggesting that the "National Subsidy" policy has positively influenced consumer purchasing decisions, especially in the mid-range smartphone segment [1] - A sales representative from Huawei in Shenzhen noted that smartphones priced between 4000 and 5000 yuan benefit from an immediate 500 yuan discount through the subsidy, enhancing the purchasing experience for consumers [1] Group 3: Company Insights - Apple CEO Tim Cook previously stated that the subsidies provided by the "National Subsidy" policy have aided Apple's growth in the Chinese market [1] - The inclusion of smart glasses in the subsidy program this year indicates policy support and recognition for this product category [1]